Is Zillow Keeping Qualified Buyers from Reaching you?

Selling a property as a private seller can be both exciting and challenging. While it offers a sense of control and potential cost savings, FSBO sellers often encounter hurdles such as navigating numerous calls from Realtors before connecting with a qualified buyer.

A few months ago I spoke with a private seller that had been struggling to sell his house on his own. He had already received hundreds of calls from Realtors and only 3 sellers who made low-ball offers. He was surprised to find out that qualified buyers couldn't see his property on Zillow.

He was reluctant to hire my services, but eventually, and mostly out frustration, he decided to move forward with my Direct to Buyer Program. We came up with a compensation structure that allowed him to net the amount he wanted and within 3 days we had 3 offers. We closed for $12,000 above asking!

Heere's why leveraging the MLS and a Direct to Buyer approach make sense:

1. Exposure and Visibility: Listing on the MLS offers immense benefits, with 93% of home sales occurring there. It provides unparalleled exposure to a wide network of buyers and real estate professionals, accelerating the selling process, minimizing time on the market, and putting money in your pocket faster.
   
   
2. Credibility and Professionalism: MLS listings enhance credibility and professionalism for both buyers and agents because MLS listings feature detailed property information, professional photos, and accurate details, boosting buyer confidence and increasing the likelihood of a successful sale.
   
   
3. Competitive Advantage and Market Dynamics: MLS listing offers a competitive edge by showcasing your property for informed comparisons, leading to faster sales and potentially higher prices. It provides insights into market dynamics, aiding strategic decisions for maximizing property value.
   
   
4. Zillow’s Hidden FSBO Listings: One of the challenges FSBO sellers face is Zillow’s practice of hiding FSBO properties. I call this Secret Zillow, and it can significantly limit your property’s visibility and hinder your ability to attract qualified buyers. Relying solely on platforms like Zillow may result in missed opportunities and prolonged time on the market. By leveraging the MLS, you can overcome these challenges and reach a wider audience of qualified buyers actively searching for properties like yours.

Getting your property stuck in Secret Zillow can result in qualified buyers never seeing your property at all. The exposure, credibility, competitive advantage, and market insights provided by syndicated listings can significantly impact your selling experience and outcomes. As you navigate the FSBO process, consider the benefits of leveraging the Direct to Buyer Program to maximize your property’s potential in the market.